Search Engine Optimization (SEO)

Definition of SEO

SEO stands for Search Engine Optimization, which is the process of using various strategies, tactics & techniques to increase the amount of visitors to a website, and increasing its rankings within search engines such as Google, Yahoo, Bing and other search engines. A Search Engine is generally what people use to perform searches on finding specific websites within a specific industry, location even a on price ranges. By entering a few key words anybody can find a number of related sites, including yours through a process called optimization. Optimizing your website properly will increase its search engine rankings and drive more relevant traffic to your website. We make sure businesses get the proper SEO needed to meet the standards credible channels such as msn, Yahoo and Google that will boost quality traffic to your site.

Why advertise online?

The web is a big place and without visitors knowing where a company’s site is located, little or no traffic will occur. If a site is not going to help generate business, why go through the process of building and maintaining a great website.

What is the advantage of search engine optimization?

Search engine optimization is the process of choosing targeted keyword phrases related to your site, and ensuring that your site places well on a search engine so it can be found easily. The better optimized a page is, the higher ranking it will achieve in a search engine result listings.   This is especially critical because most people who use search engines only look at the first pages of the search results.

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Advantages of SEO

It all begins with search words typed into a search engine.

Search Engine Optimization, also known as SEO, is one of the most important, and valuable return on investment (ROI) for your website. It determines your online presence for the “right” keywords that can make or break your website. It’s not only about getting visitors to your site, but about getting the right kind of visitors. Visitors that are looking for specific products & services that you may offer, turning potential clients on the search into paying customers.

How much is a keyword worth to your website? If you own a hair salon, do you make more sales from visitors searching for “haircuts” or “hair styling?” The keywords visitors type into search engines are often available to webmasters, and keyword research tools, which we also provide, allows you to find out this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. Determining the right keywords as to which are valuable to generating customers, through what products & services you are offering as well as being relevant to your website content. When doing so, ask yourself…

Are the keywords relevant to my website content? – Keywords you choose should be in your website content, else will be treated as spam.

Will searchers find what they are looking for on your website when searching using these keywords? – Make sure that the keywords you input are relevant to the actual products and services you are offering, and not filler words…hence KEY words.

Are location and proximity important to my business? – Some people choose to include their location among keywords. For example, if you are a business located in Ville St-Laurent, “Ville St-Laurent” can be used as a keyword if you rely on clients from your area. If you want to attract clients from all around Montreal and its surroundings, then you can choose “Montreal” as a keyword. The same goes for Laval, Anjou, Town of Mount-Royal or TMR, etc. You can SEO as far away as California, Dubai or even worldwide!